There are literally thousands of blogs around that will tell you how best to create a website that will appear high on Google and other search engines. Everyone seems to be an expert on Search Engine Optimisation and Marketing at the moment and everyone professes to knowing the inner workings of how Google’s search algorithm is worked out.
Yeah, whatever. I might not be have all the answers, but I know what has worked for us, and I figure there are enough people out there who are still looking for a proven way of improving their result in search engines.
Here are our eight previously-secret “herbs and spices.” Ben, the web marketing guru will be talking about these in the future so for now you only get the headlines:
* Header - make sure you include keywords, not just the name of your site
* Images - name the images with something relevant to your site, not “image_01″ for instance
* Keyword Links - um, use keyword links
* Content - keep your site updated regularly with unique and relevant content
* Code Quality - make sure your site is built according to appropriate standards
* Links In - have legitimate, relevant sites link legitimately to your site. Be careful here and don’t be tricky because it could backfire
* PPC - tie it all in with a good, solid Pay Per Click program to get better results
This is what we do. I’m not saying it will definitely put you on Google’s Page 1 but it certainly won’t hurt.
comScore, Inc., has released its monthly comScore qSearch analysis of the U.S. search marketplace. April 2008 saw Americans conduct 10.6 billion core searches, with Google Sites continuing to gain market share as the leading search engine. Google increased its search share to 61.6% in April, up from 59.8% in March. Yahoo! Sites ranked second with 20.4 percent, followed by Microsoft Sites (9.1 percent), AOL LLC (4.6 percent), and Ask Network (4.3 percent). With these figures, the importance of ranking high in Google search results is even more apparent. Websites need to be optimized correctly to make the most of free clicks in the organic search results of search engines and in particular Google. Make sure that the keywords for your industry are used in your website in places such as your URL, Page Title and in particular in the content of your site. In the coming months I will discuss in further detail how to make sure you are doing everything you can to help yourself rank higher in Google and other search engines.
Subscribe to this blog