So I recently received an e-card from a friend. It had been quite a while since I’d gotten one of those, and from experience it usually happens when someone remembers my birthday last minute but couldn’t be bothered writing an actual card or even picking up the phone to wish me a decent day. This time though, it wasn’t anywhere near my birthday OR any celebration I was aware of. I clicked on the link. The card was this.

Just that. I found it hilarious - no flash, no music, no additional message. It’s like actually picking a humorous card at a card store and simply signing it off. Like the title on the top page of their website suggests, all you really need to do is care enough to hit send.
With its often crude humour and offensive remarks, Some cards http://www.someecards.com may not be everyone’s cup of tea. Design wise, however, I think there’s a lot any company can learn from. What makes Somee cards so special (AND successful!) is the minimalistic style, the clever one-liners, the often unrelated but comically retro pictures - and most importantly, its user-friendly interface. Anyone who receives an ecard receives a simple email with a link. Not 3, not 4, but ONE link. If you’re familiar with sending/receiving e-cards, you’ll know what a rare find that is.
I think that the same applies to file-sending or file-sharing companies. We want to send notification emails that are minimalistic but sufficient. This brings me back to my usual rant about simplicity - although this time in the form of notifications. After all, it’s something to work towards in all aspects of software design.