The Gruen Transfer
Yes Will Anderson is back on your picture box (TV) in a show called The Gruen Transfer
“The Gruen Transfer is named after Victor Gruen, the guy who designed the very first shopping mall. The term describes that split second when the mall’s intentionally confusing layout makes our eyes glaze and our jaws slacken… the moment when we forget what we came for and become impulse buyers. » More about the show”
Each week 2 advertisers are put to the test to make a sales pitch on something … quite unlikely.
Take a look:
http://www.abc.net.au/tv/gruentransfer/thepitch.htm
……THE WEB CHEF

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