comScore, Inc., has released its monthly comScore qSearch analysis of the U.S. search marketplace. April 2008 saw Americans conduct 10.6 billion core searches, with Google Sites continuing to gain market share as the leading search engine. Google increased its search share to 61.6% in April, up from 59.8% in March. Yahoo! Sites ranked second with 20.4 percent, followed by Microsoft Sites (9.1 percent), AOL LLC (4.6 percent), and Ask Network (4.3 percent). With these figures, the importance of ranking high in Google search results is even more apparent. Websites need to be optimized correctly to make the most of free clicks in the organic search results of search engines and in particular Google. Make sure that the keywords for your industry are used in your website in places such as your URL, Page Title and in particular in the content of your site. In the coming months I will discuss in further detail how to make sure you are doing everything you can to help yourself rank higher in Google and other search engines.